Final Strategic Business Plan free essay sample

The vision of SolarCity is to become the predominant solar installation and finance company in North America. SolarCity wants to educate property owner of all types of the benefits of renewable energy. SolarCity is to dominate the market space by becoming a household name and set the standard of excellence for all solar installation contractors in North America (â€Å"SolarCity†, 2012). Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.Thompson, Gamble, and Strickland (2006) define a company’s values as â€Å"A company’s values are the beliefs, business principles, and practices that guide the conduct of its business, the pursuit of its strategic vision, and the behavior of company personnel† (p. 19). SolarCity strives to reach excellence in all aspects. This starts from the first point of contact to the potential customer all the way through follow up referral retrieval from completed projects. SolarCity believes in honest communication between employees, departments, and to consumers. We will write a custom essay sample on Final Strategic Business Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All SolarCity employees are to be held to the utmost standards of customer service because without satisfied customers SolarCity’s vision will never come to fruition. Analyze how the vision, mission, and values guide the organization’s strategic direction. The vision, mission, and values directly guide SolarCity’s Strategic direction. â€Å"Effectively communicating the strategic vision down the line to lower-level managers and employees is as important as the strategic soundness of the long-term direction top management has chosen† (Thompson, Gamble, and Strickland, 2012, p. 8). It is imperative to keep the vision, mission, and values in mind when choosing a strategic direction. Once the strategic direction is set all management must have a firm understanding of where SolarCity is today and where SolarCity is to be in the future. Evaluate how the organization addresses customer needs and critique how they achieve and sustain competitive advantage. Two very important aspects to consider are customer need and competitive advantage. SolarCity customers are most interested in saving money.Utility companies are charging more and more for electricity and the cost for a property owner to produce their own electricity is declining rapidly. Because of SolarCity’s large financing capabilities SolarCity is able to provide PV solar electric systems for no money out of pocket and instant savings to the customer. The vast amount of funding received for SolarCity financing capabilities allow for SolarCity to sustain competitive advantage by purchasing solar modules and materials in bulk for a large discount. SWOTT AnalysisExternal Legal and Regulatory External Economic External Innovation Internal Processes and Systems Internal Resources Internal Goals Internal Leadership SolarCity’s Balanced Scorecard SolarCitys vision is to install solar electric systems to the highest engineering standards while making the switch simple for customers. SolarCity has revolutionized the way energy is delivered by giving customers a cleaner, more affordable alternative to their monthly utility bill. Financial Perspective| | | | Objectives | Measures| Targets | Initiatives|